# 7-Eleven

> Always-on social film for 7-Eleven, from POV spots like “Go. Eat. Play.” to “Mer än bara korv”, a recurring series hosted by the people who actually work in the stores.

- Case study: https://tiedtke.se/work/7-eleven/
- What it was: Retainer
- Client: 7-Eleven
- Agency: The Amazing Society
- Year: 2018
- Medium: Video
- Gabriel's role: Directing, Editing

## The challenge

Convenience retail moves fast, with new offers and seasonal moments all year round. 7-Eleven needed a steady flow of social-first film that could keep up across digital and traditional channels, and make a chain of stores feel like a place with real people in it.

## The approach

As lead content creator on the account, I directed and edited the output. The backbone was “Mer än bara korv” (more than just hot dogs), a series where store staff host short, subtitled episodes about what's new on the shelves: a sandwich quiz, a picnic basket packed on camera, and why Pride matters to the people behind the counter. Around it came “Go. Eat. Play.”, POV films shot through the customer's eyes (coffee in hand, then a hoop to hang from or a skateboard waiting), plus cinemagraphs like a midsommar flower crown growing on an employee's head, a High Five Day film, and a #DoYourOwnMath puzzle for the student deal.

I also helped turn the way we made it all into a repeatable system: clearer process, a higher baseline for quick-turnaround work, and closer ties to the performance marketing team.

## The outcome

The way we worked on 7-Eleven became the model for scaling the agency's production department into a structured, high-capacity team.