# Copy/Paste

> A station-wide campaign for Jernhusen at Stockholm Central and Cityterminalen: buy something at the station and get a copy of it for free.

- Case study: https://tiedtke.se/work/copy-paste/
- What it was: Campaign
- Client: Jernhusen
- Agency: The Amazing Society
- Year: 2021
- Medium: Video, Photography, Print, Design
- Gabriel's role: Art Direction, Graphic Design, Photography, Editing

## The challenge

Jernhusen wanted to get commuters spending in the shops at Stockholm Central and Cityterminalen with a simple offer: “Nu dubblar vi dina köp”, we're doubling your purchases. The problem with any promotion is that it looks like every other sale sign, and this one had to stop people who walk through the station every day without looking up.

## The approach

We took the mechanic literally. A giant pixel-art cursor hangs over the hall, and in every portrait the purchase has been copy-pasted: two bouquets, two Rubik's cubes, two coffees. I art directed and shot the campaign and designed the system across ceiling banners, station cubes, posters and social, so it read the same from across the hall as it did on a phone.