# Groupe SEB

> Always-on photo and film for Groupe SEB's Nordic brands, OBH Nordica and Tefal: product launches, recipes, cinemagraphs and social cut-downs, month after month.

- Case study: https://tiedtke.se/work/groupe-seb/
- What it was: Retainer
- Client: OBH Nordica & Tefal
- Agency: The Amazing Society
- Year: 2020—2021
- Medium: Video, Photography
- Gabriel's role: Photography, Cinematography, Editing

## Key numbers

- 2 brands, every month
- 15s max, in 4:5 and 9:16
- 93K views on one Tefal fryer film

## The challenge

Kitchen appliances don't trend on their own. Groupe SEB needed a steady monthly stream of social content for two brands, covering everything from sous vide cookers and blenders to waffle irons and vacuum cleaners, often in both Swedish and Finnish. Every piece had to work in 4:5 and 9:16, make its point in 15 seconds or less, and still look premium.

## The approach

Each month started from a playbook of seasonal ideas: a spot-the-difference Easter brunch, egg recipes to show off Tefal's pans, a vacuum cleaner cut to the rhythm of its own features, cinemagraphs that loop like GIFs. I shot, edited and graded the films and stills with an obsessive eye on reflections in brushed steel and glossy plastic, which is where appliance photography lives or dies. When Tefal's Snack Collection needed flying waffles, we hung real ones on thin wires in the studio and cleaned up the rig in post instead of faking it in CGI.

## The outcome

A content engine that kept two brands' feeds full without the quality dipping. The Tefal Oleoclean fryer film alone passed 90,000 views, and the Sous Vide launch 46,000.

## Films

- OBH Nordica Sous Vide: https://www.youtube.com/watch?v=Geb9MID1tvQ
- Tefal Oleoclean Fryer: https://www.youtube.com/watch?v=J8i3mtM62gM
- OBH Nordica Artist: https://www.youtube.com/watch?v=BzeGjEtaHmE