# Nadri

> Short social films for the jewelry brand Nadri: 23 looks, edited so every earring, ring and bracelet catches the light, and delivered for every feed.

- Case study: https://tiedtke.se/work/nadri/
- What it was: Content
- Client: Nadri
- Year: 2024
- Medium: Video
- Gabriel's role: Editing

## Key numbers

- 23 looks edited
- 3 formats each: 1:1, 4:5, 9:16
- 72 files delivered

## The challenge

Jewelry is hard to sell in a scroll. The pieces are small, sparkle rarely survives compression, and a feed gives you about a second before the thumb moves on. Nadri needed short films that made each piece feel precious, kept the models' personality, and worked in every format the platforms ask for.

## The approach

I edited 23 looks from Nadri's studio and street shoots into films of 8 to 30 seconds, cut to music. The rhythm alternates between the full outfit and macro detail: a push-in on an earring, a hand turning a ring into the light, a bracelet sliding down a wrist. Framed insets, quick whip transitions and the odd glimpse of the camera crew keep it feeling like social rather than a catalog.

Every look was finished in 1:1, 4:5 and 9:16, plus banner and widescreen cuts, so the same story works in the grid, the feed and full-screen Stories.

## What people said

- “Gabriel, it's beyond!!!!!!” (The client's staff photographer, on the second batch of films)