# Världens Smaker (Tastes of the World)

> Campaign film for Valio's Världens Smaker, a new yogurt range with flavors named after places like the Caribbean, Thailand and Indonesia, made to bring a sense of travel into the supermarket.

- Case study: https://tiedtke.se/work/varldens-smaker/
- What it was: Commercial
- Client: Valio
- Year: 2019
- Medium: Video
- Gabriel's role: Cinematography, Editing, Color Grading

## The challenge

Valio was launching Världens Smaker, a yogurt range where every flavor is named after a destination, and needed a campaign that worked on pack and on social: new campaign artwork for the cartons, plus a film to promote it. The ambition was to bring a sense of travel and discovery into an ordinary supermarket visit.

## The approach

While the campaign artwork went onto the cartons, each one carrying a postcard-style photo of its destination, the film took the trip literally: a shopper in a sun hat and yellow summer dress, with a suitcase in her trolley, strolling through an ordinary supermarket as if it were a holiday. I shot, edited and color graded it warm and sunny, ending on the line “Ta med semestern hem”: bring the vacation home.

## The outcome

The film ran on social alongside the new cartons, with Indonesien, Thailand and Karibien on shelf and a prize contest on valio.se to keep people coming back.